One Zo US

Branding Design


One Zo is an international bubble tea chain with presence in 16 countries.  To launch their first store in the U.S., the owner has asked us to refresh their brand identity for the new market.  We begin by identifying their target audience and competitors to help develop a branding package that will highlight their unique offering of handmade tapioca balls.  
The visual theme is light and crisp with a feminine touch to resonate with their young female audience.   The overall spatial environment is made with natural finishes and thoughtful details to reflect One Zo’s craftsmanship.