Lingo Buddies

Branding & Web Design

2019

Lingo Buddies is a subscription-based service that offers monthly Mandarin-English learning materials for parents raising bilingual children between the age of 3 to 6.  The goal is to create an immersive learning environment at home .
Our research with parents and teachers helped us define Lingo Buddies’ brand personality – one that is friendly and instantly memorable.  We developed a collection of animal characters as “Lingo Buddies” that children can relate with and selected a colorful palette that feels playful and lively.  For imageries we used bold stroke outlines similar to children’s drawings to highlight the brand’s friendly personality.