Lingo Buddies

Branding & Web Design

LingoBuddies.fun was created to help parents make Mandarin-English learning a joyful, immersive experience for children ages 3 to 8. Through our research with families and teachers, we shaped a brand personality that feels instantly friendly and memorable—one that speaks to both kids and parents.

To bring the brand to life, we developed a playful cast of animal “Lingo Buddies” and illustrated every piece with bold, hand-drawn strokes reminiscent of children’s own drawings. This style makes our learning materials and marketing campaigns relatable, inviting, and full of character. Each illustration not only teaches language but also sparks imagination—transforming everyday learning into an adventure.

By weaving these illustrations through all our materials and outreach, we created a cohesive visual world that parents and children feel excited to explore together, turning language learning into a vibrant, shared journey.