One Zo US

Branding Design

Launching One Zo’s first U.S. store meant telling a story that celebrates their true craft: handmade tapioca balls made from natural ingredients and bursting with flavor. We brought this story to life through a vibrant and imaginative visual campaign that turned the tapioca pearl into a playful protagonist.

By creatively merging the spherical pearl with everyday objects—pearl earrings, bubbles, hot air balloons, and more—we crafted content that sparked curiosity and delight. Each image invited the audience to see One Zo’s tapioca balls not just as an ingredient, but as a symbol of joy, craftsmanship, and discovery.

This creative narrative carried through the brand’s fresh, light, and feminine identity—designed to resonate with young, adventurous consumers—and into the social media launch that generated excitement and connection. The store’s environment reflected this storytelling with natural materials and fine details, echoing the authenticity and care behind each handcrafted pearl.